Making the Transition from Design Student to Working Professional: Gus Granger, Brand Strategist
This is episode two of a series of edited conversations between David Karlins and accomplished communication designers on the theme of making the transition from being a student to becoming a working professional. The conversations explore the challenges of making that transition, the insights of people who have made that transition decades, years, or even months ago, and observations of the relationship between one’s passions and talents, making a living, and changing the world.
In this installment, David speaks with Gus Granger, partner at VSA Partners, a global creative brand agency. Gus has worked with companies such as GE, Dell Technologies/Virtustream, and UiPath among others while overseeing successful branding experiences. In this interview, he spoke with us about his job at VSA Partners, what is brand strategy, and designers working for the social good.